Barta Pleased with First Week of Las Vegas Bowl Ticket Sales

Dec. 6, 2004


In its first week of sales, Wyoming has sold a remarkable 3,000 tickets for its date with UCLA in the Pioneer PureVision Las Vegas Bowl, Dec. 23, Athletics Director Gary Barta said Monday.

That is nearly three times as many as Wyoming had sold in the first week of its last bowl appearance in the 1993 Copper Bowl.

Two factors make the total even more impressive, according to Barta. "We received that kind of response, even though we did not know who the Cowboys were playing, and we had not officially kicked off our marketing and promotional campaign as yet."

The Pioneer PureVision Las Vegas Bowl will feature the first meeting ever between the Cowboys and Bruins. The game will kickoff at 6:45 p.m., Pacific Time (7:45 p.m., Mountain Time) on the 23rd.

"We are extremely excited to be playing UCLA," Barta said. "It is a program with great tradition from a major conference. I worked with Karl Dorrell at Washington, and I know he'll have his team ready to play. We also are excited about the response from our fans," he continued. "We are so appreciative of the tremendous support we have received from Cowboy fans everywhere. Our fan support is remarkable, especially considering what percentage of our population base actually purchases tickets.

Already two charters, one out of Casper, and one out of Laramie, have been sold out. Fans still looking for a way to get to the game can call New Horizons Travel at 800-864-4364.

UW's bowl-marketing push began Monday with a media blitz. That push includes ticket sales at the Casper Events Center during next Saturday's BlueCross BlueShield of Wyoming Shootout; direct fan contact through phone and mail; contact of top corporate partners to solicit group ticket purchases, and an email campaign to all UW alumni, staff and students.

Barta indicated that Wyoming's purchase of 8,000 tickets is a bowl-committee requirement. That commitment is standard for all programs participating in bowl games.

"This is an exciting time for Wyoming, and its football program," Barta said. "We want as many Cowboy fans as possible to get to Las Vegas, have a great time, and support their team."