In March 2014, the University of Wyoming Athletics Department adopted the tagline "Team of the West." The tagline simplifies and brings together the mission statement and guiding principles of the department, serving as a constant reminder for Wyoming student-athletes, coaches, staff, and administration. It also notifies and informs the public of Wyoming Athletics' goals and expectations. The department's broader brand positioning statement is:

We are the Team of the West. United in the principle of excellence, dedicated to continual improvement. Our pride in who we are as well as the state and university we represent, is unsurpassed. We are committed to the highest levels of success both in competition and in the classroom. Our mission is to create champions and develop the leaders of tomorrow, providing the quintessential student-athlete experience. We hold ourselves to a higher standard, guided by the long-standing Code of the West. It is our quest to become recognized, both regionally and nationally, as a leader in intercollegiate athletics.

The usage and implementation of the "Team of the West" tagline will include:

  • Facility signage
  • Marketing and communications materials
  • Website incorporation
  • Email signatures
  • Business cards
  • Brand framework (posted in all offices)
  • Social media hashtag #TOTW
  • Basis for Strategic Branding and Communications Plan

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